Jointly Forge and Share the Trajectory towards High-Quality Development! Summit Forum on International Development of Cordyceps Sinensis National Brand was Successfully Convened
2024-09-24
On August 20th, Summit Forum on International Development of Cordyceps Sinensis National Brand was successfully concluded in Guangdong-Macao In-Depth Cooperation Zone in Hengqin, Zhuhai. The summit forum was orchestrated by HEC Fresh-Cordyceps, a preeminent brand in the Cordyceps industry, under the auspices of the competent authority. Academician Wei Jiangchun of the Chinese Academy of Sciences, Academician Chen Shilin of the Chinese Academy of Engineering, and over 400 experts, scholars, and leaders in the health domain congregated to deliberate and advance the internationalization of China's Cordyceps brand.
Mr. Fu Yongge, Deputy Director of the Executive Committee of Guangdong-Macao In-Depth Cooperation Zone in Hengqin, and leaders from the Macao Pharmaceutical Administration Bureau, Macao Commerce and Investment Promotion Institute, In-Depth Cooperation Zone Commercial Service Bureau, Economic Development Bureau, Legal Affairs Bureau, Hengqin Customs, the Traditional Chinese Medicine Science and Technology Industrial Park of Co-operation between Guangdong and Macao, and other departments and related entities, Mr. Zhang Yushuai, Chairman of HEC Group, and all directors and supervisory members, as well as the heads of R&D, production, sales, functions, and other divisions of the big health industry participated in the forum.
(Figure 1 - Forum site)
Fu Yongge, the deputy director of the Executive Committee of Guangdong-Macao In-Depth Cooperation Zone in Hengqin, Zhuhai, delivered a welcoming oration at the forum and averred that traditional Chinese medicine and the big health industry are the pivotal industrial orientations of Guangdong-Macao In-Depth Cooperation Zone in Hengqin, Zhuhai. Through the profound exchanges and discussions of this forum, the development of the Cordyceps national brand will ascend to a higher echelon and a broader expanse.
(Figure 2 - Fu Yongge, Deputy Director, addressing the forum )
Congregate the wisdom of scholars and experts to explore the course of national brand development
Academician Wei Jiangchun of the Chinese Academy of Sciences, Academician Chen Shilin of the Chinese Academy of Engineering, Professor Zhang Ji from the National Institutes for Food and Drug Control, Professor Chen Jiachun from Huazhong University of Science and Technology, Professor Mei Quanxi from Guangzhou University of Chinese Medicine, Professor Zhang Wei from Macao University of Science and Technology, Researcher Yang Xiaotong from the Institute of Microbiology and Immunology, Shanghai Normal University, Associate Researcher Li Runfeng from the Guangzhou Institute of Respiratory Health, and other experts were invited to attend. The forum shared the avant-garde scientific research advancements and delivered keynote addresses on the chemical composition, product identification, quality standards, clinical applications, and other fields of Cordyceps. By coalescing the wisdom of all parties, it facilitates the construction of a Cordyceps national brand with loftier standards and stronger influence.
(Figure 3 - Academician Wei Jiangchun of the Chinese Academy of Sciences)
(Figure 4 - Academician Chen Shilin of the Chinese Academy of Engineering)
HEC, the vanguard in the Cordyceps sinensis industry, devotes itself to research and development and public welfare initiatives
At the summit forum, Mr. Tang Xinfa, the rotating chairman of the Board of Directors of HEC Group, delivered a discourse, reviewing the 17-year pursuit of HEC fresh Cordyceps and investing more than 4 billion yuan to focus on surmounting the ecological breeding and industrialization of Cordyceps.
As a leading enterprise in the Cordyceps industry, while actively facilitating the development of the big health industry, HEC Group does not forget its pristine aspiration and keeps its mission at the forefront. It established a "public welfare special fund" at the inception of 2024, aiming to enhance the Cordyceps breeding industrial chain, collaborate with Tibetan areas to rejuvenate industrial development, and alleviate poverty as the core direction.
(Figure 5 - Tang Xinfa speech close-up)
HEC Group cooperates with the " Key Unit of Cultivation and Product Development of Cordyceps of the State Administration of Traditional Chinese Medicine ", "Guangdong-Macao HEC Joint Research Center of Cordyceps ", "Zhuhai Hengqin HEC Cordyceps Co., Ltd." and the "big health public welfare Special Fund" to unveil the nameplates. It joins hands with luminaries from all walks of life to create novel possibilities, contribute to the rapid advancement of the Cordyceps industry, and lead consumers to the trend of a healthy and quality life.
(Figure 6 - Unveiling ceremony)
New lock fresh series products define the Cordyceps quality benchmark
The head of HEC Health Research Institute delivered a keynote speech at the forum titled "The Road to the Growth of HEC Cordyceps - Keep the Original Intention, Establishing Determination, and Hold on to Perseverance ". In the past 17 years, the research and development team of Big Health has been on the front line of research, fearless of impediments and forging ahead resolutely, HEC fresh Cordyceps attains a stable and rapid advancement, genuinely attaining an exceptional cordyceps.
Subsequently, Dr. Qian Zhengming from HEC Health Research Institute presented a report centered on the theme of "Quality Analysis of HEC Fresh Cordyceps Products and Introduction to the 3S Quality System". The comprehensively upgraded 3S quality system has conspicuously elevated the quality of HEC fresh Cordyceps, furnishing a paradigm for the establishment of standards within the Cordyceps industry and providing a solid underpinning and vigorous impetus for the development of the HEC fresh Cordyceps brand.
(Figure 7 - Dr. Qian Zhengming, HEC Health Research Institute)
HEC Fresh Cordyceps has initiated a new era with dual brand ambassadors, advancing its internationalization strategy.
Promoting the international brand strategy following the signing of the eminent actress Ms. Zhang Tianai as the brand ambassador of HEC fresh Cordyceps in April, capitalizing on the sports momentum of the Paris Olympic Games, at this forum, the 7-time CBA champion and basketball star Yi Jianlian, who has represented the national team in four Olympic Games, was signed as the brand ambassador. Thus, HEC fresh Cordyceps has ushered in the era of dual brand ambassadors.
Mr. Wang Xiaodong, the deputy general manager of HEC Health Sales Company, executed contracts with the two brand ambassadors on behalf of HEC fresh Cordyceps. This signing also constitutes the continuation of the collaboration with Ms. Zhang Tianai. Since joining HEC, Ms. Zhang Tianai has demonstrated the charisma of a brand ambassador with her professionalism and attitude, garnering widespread acclaim from the brand and users.
(Figure 8 - HEC fresh Cordyceps brand ambassadors Zhang Tianai & Yi Jianlian)
Mr. Wang declared at the forum: HEC Fresh Cordyceps has been adhering to the "good quality" brand benchmark, predicated on a salubrious, pristine, and refreshing brand tone. The two brand ambassadors are highly congruent with the image of the brand's strategic development. HEC Fresh Cordyceps is committed to becoming China's premier nourishing brand and going global. This year, the brand has initiated its overseas expansion and will inaugurate the first overseas flagship store by the end of the year, enabling the world to experience the allure of Chinese high-end nourishment.
It is believed that this event will bring novel opportunities for cordyceps to go global and become a national nourishing brand. As a leading enterprise in the cordyceps industry, HEC will adhere to the original aspiration of creating high-quality cordyceps, constantly enrich and enhance the research and construction of cordyceps standards, fortify the normative market order, and shoulder the mission and responsibility of national brand construction. With the support of national policies and leveraging the geographical advantages of the traditional Chinese medicine industry and Hengqin Port, it will further expand its overseas business territory and facilitate the globalization of the cordyceps brand.
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